WebShade commenced operations in 2003 to develop and promote shade protection solutions within community environments.

John Greenwood the founder and Managing Director of WebShade, is an architect with over 25 years experience in a wide range of residential, commercial and aged care projects.

For the past 10 years he has specialised in shelter and shade planning. In 1992 his designs were awarded at the Shade Ideas Competition (NSW Health); in 1995 he participated in the preparation of the Health Promotion Plan for Skin Cancer Control and was a member of the Shade Policy Reference Group which reported to NSW Health.




In 1998 John co-authored the Cancer Council NSW publication "Undercover - Guidelines for shade planning and design", highly regarded as the most comprehensive shade planning document in Australia. This publication has now been adapted for use in South Australia and New Zealand.

John has lectured extensively on shade planning throughout Australia, NZ and Canada.

John undertook the shelter study of Sydney Olympic Park and now works extensively advising a wide range of managers of outdoor public spaces regarding solar protection issues.



In May 2000 John was awarded a Small Business Award by the NSW Cancer Council.

In March of 2003, the first conceptual designs for the WebShade software application had commenced and by May 2005 a prototype was developed incorporating many of the features found in the software product today.

In May 2006, an extensive evaluation of the product was carried out by an independent consulting firm within five schools and three local councils in New Zealand. The evaluation published report New Zealand WebShade Trial Evaluation.

In September 2006, the WebShade software was release for commercial use.